Doug Campbell on Technology

I lurked on a conversation on Namesake today with founder of MindshareLA, ProjectFresh, and creative engineering firm Synn Labs, Dough Campbell. (Bio shamelessly copied right out of that conversation.)

Great takeaway from that conversation that I want to share with you:

Technology has a wonderful ability to augment the physical. This is why the answer does not lie completely in the in-person experience. Or the online experience. The exciting opportunity lies in how both compliment each other; the technology augments the "IRL" interactions builds efficiency AND trust.

He’s completely right.

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