The agency “Jung von Matt / Neckar” comes up with an ingenious viral. 200 were fly tipped at the Frankfurt Book Fair, with banners of the publisher Eichborn and sent through the halls.

The banners were attached with a special wax that the insect is not supposed to be harmful. The wax comes after some time off, including the residue from the banners fly.

There is something beautifully whimsical about this campaign. 200 flies buzzing around with tiny banners trailing behind them.

And I don’t see a single person swatting at those flies in the video, which also impresses me.

[via NOTCOT.org]